FILE // OPERATOR-0001 CLASS // FOUNDER LOCALE // 41.88N, 87.63W INDEX // A1 STATUS // ACTIVE

Founder Profile // 2026.04

MICHAEL DIAB

FOUNDER, ANVIL DIGITAL // AI SEARCH VISIBILITY FOR HEALTHCARE & MEDTECH

I spent 15 years in healthcare commercial operations across diagnostic imaging, image-guided therapy, radiation therapy, and medical devices. I watched the buying journey get quieter, faster, and start further upstream. It now starts inside ChatGPT. Anvil Digital is how I am responding to that.

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I spent 15 years inside the buyer journey.
Then I realized AI now owns the first thirty seconds of it.

73% of B2B buyers use AI tools during research. The average company I audit scores a D. The gap between reputation and visibility keeps widening. Anvil closes it. Measurably, monthly, against competitors, in a number called Share of Model.

SIGNED // M. Diab // FOUNDER // ANVIL DIGITAL

§ 02 // RECORD

FIELD DATA

Healthcare Tenure

0YRS

Imaging, IGT, RT, devices

Radiation Oncology

0YRS

Deepest domain of the four

Anvil Audits Delivered

0CO

Average grade on first pass: D

AI Engines Tracked

ChatGPT, Perplexity, Claude, Google AI

§ 03 // CAREER RECORD

STRATIGRAPHY

2026 // PRESENT

Founder, Anvil Digital

ANVIL

Build the AI search visibility agency I would have wanted to hire on the sell side. Share of Model tracking across ChatGPT, Perplexity, Claude, and Google AI. Methodology grounded in the Princeton GEO-bench study, not vendor theater. Evidence-based. Productized.

2020 // 2026

VP, Global Radiation Therapy OEM

RADIATION THERAPY

Senior commercial leadership at a global radiation therapy manufacturer. Portfolio selling across linear accelerators, stereotactic platforms, oncology information systems, and service revenue. Closest view I have ever had of the gap between clinical truth and digital presence for hospitals.

2017 // 2020

Commercial Leader, Medical Devices

MEDICAL DEVICES

Capital equipment and consumables commercial roles with large health systems. Learned that every procurement conversation is actually two conversations. The one the buyer tells you, and the one they have after you leave the room.

2014 // 2017

Image-Guided Therapy

IMAGE-GUIDED THERAPY

Interventional and image-guided systems. The first time I understood how much of a hospital's purchasing behavior is routed through what a physician reads at 10pm the night before a site visit.

2011 // 2014

Diagnostic Imaging

IMAGING

Started here. MRI, CT, ultrasound, PACS. Where I learned the vocabulary of the discipline and that the best salesperson in the room is the one with the quietest answer to the hardest question.

§ 04 // WHAT I AM BUILDING

FOCUS

PRIMARY // PUBLIC

ANVIL DIGITAL

AI Search Visibility Agency

Free scorecards, paid action plans, implementation, and monthly Share of Model retainers. We test 5 to 10 golden prompts per client across ChatGPT, Perplexity, Claude, and Google AI, establish a baseline, then rebuild the schema, entity stack, and content architecture so those answers change. AI-referred traffic converts at 14.2% compared with 2.8% for Google organic. That is the value story.

45 audits delivered // avg grade D Visit anvildigital.co ›

§ 05 // CHANNELS

OPEN LINES

If your site is invisible to AI search, I would like to know why.

Start with the free scorecard. If the findings are obvious, we will tell you. If they are interesting, we will tell you that too. Either way you leave knowing your Share of Model number against competitors. That is the first honest thing you can do about AI search.

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