# Anvil Digital

AI search visibility agency. We measure and improve how often AI engines recommend your company to buyers.

## What We Do

Anvil Digital tracks Share of Model across ChatGPT, Perplexity, Claude, and Google AI Overviews. We diagnose why companies are invisible to AI search, then rebuild the schema, entity stack, and content architecture that drives AI citations.

Services:
- Free AI search visibility scorecards, delivered within 24 hours
- Paid Action Plans with prioritized fixes, credited toward implementation
- Implementation engagements (schema, content restructuring, entity stacking)
- Monthly retainers with Share of Model reporting and golden prompt tracking

## How We Measure

Share of Model: the percentage of category-relevant AI answers that cite you versus your competitors. Formula: (your brand citations divided by total category citations) times 100.

We test 5 to 10 golden prompts per client across every major AI engine, three times each for consistency, and track monthly deltas. Target: 35 to 40% Share of Model for category leadership.

## Methodology

Evidence-based, grounded in the Princeton GEO-bench study and empirical citation analysis across 300,000 domains. We optimize content structure, schema, entity presence, and freshness, then verify the results with live Share of Model testing. The full weighted rubric is delivered with each client scorecard.

Tactics we do not sell as primary drivers, because the evidence is weak:
- llms.txt alone (only 408 fetches across 500M+ monitored AI bot visits; Google confirmed it will not support it; 8 of 9 sites saw no traffic change after implementing)
- Domain Authority (r = 0.18 with AI citations)
- Keyword density (poor GEO-bench performance)
- FAQ schema markup (declining citation value; FAQ content still works)

## Platform Citation Mechanics

Citation overlap between platforms is only about 11%. Each platform has its own signal diet:
- ChatGPT cites brands in only about 0.59% of responses, versus about 13% for Perplexity, a 46x gap. Wikipedia is 26 to 48% of its top citations.
- Perplexity is search-native (Sonar). Reddit-heavy, and the highest brand-citation rate of the major engines.
- Google AI Overviews use query fan-out: the query is split into sub-queries and pages appearing across them get cited. The top-10 organic correlation collapsed to 17 to 38% by early 2026. Cited pages earn about 35% more organic clicks; non-cited pages lose about 61% of CTR when an AI Overview triggers.
- Claude pulls from Brave Search. Biased toward authoritative, technically precise sources.

## Proof

AI-referred traffic converts at 14.2% compared with 2.8% for Google organic. That is a 5x premium.

## Contact

Email: michael@anvildigital.co
Website: https://anvildigital.co
Founder: Michael Diab
Founded: April 6, 2026

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