Anvil Digital

INSIGHTS

Practical guides on AI search visibility, GEO, and how B2B companies can show up when buyers ask ChatGPT, Perplexity, and Google AI Overviews.

Share of Model: The Metric That Replaces SEO Rankings

SEO rankings are dying. 68% of Google searches end without a click. Share of Model measures how often AI recommends your brand vs. competitors across ChatGPT, Perplexity, and Google AI Overviews. Here is how to calculate it and what actually drives it.

What Is an AI Search Visibility Audit (And Why Your Website Needs One)

AI search visibility audits measure whether your company shows up when buyers ask ChatGPT, Perplexity, and Google AI Overviews. Learn what gets checked, how scoring works, and why most B2B companies fail.

What Is llms.txt and Why Your Company Needs One (2026 Guide)

A plain text file that tells AI tools how to describe your company. Takes 30 minutes to create, and almost nobody has one yet. Here is exactly what to include and how to set it up.

GEO for Manufacturers: How to Show Up When Engineers Ask ChatGPT

Engineers now ask AI before Googling. A $600M manufacturer with 1,200 product pages has zero Product schema. Honda and Toro show up in ChatGPT. They do not. Here is how to fix it.

GEO for Healthcare: How to Show Up When Patients Ask AI for Care

73% of patients research online before choosing a provider. Now they ask ChatGPT first. Healthgrades owns your digital identity unless you claim it. Here is how healthcare organizations fix AI visibility.